The Platform Accelerator Program under the Ajira Digital Program is making significant strides in supporting and empowering digital platforms like PSAT Hub, Rocket Jobs, and Plat-Del Platform. Through targeted sensitization and mentorship, the accelerator is enabling these innovative platforms to scale effectively, leveraging digital tools to impact the livelihoods of diverse communities across Africa. The program has not only provided these founders with essential insights into business growth and digital scalability but has also laid the groundwork for a long-term transformation in the way businesses engage and support the African workforce.

Key Highlights and Impact:
PSAT Hub: Led by Sharon Wambui, PSAT Hub is a transformative digital learning platform dedicated to equipping the African workforce with the skills required for the future job market. Through the Platform Accelerator Program, PSAT Hub has gained strategic mentorship on expanding reach, particularly to underserved and remote communities. The program has supported PSAT Hub in refining its flagship “Future of Work” course, enhancing its capacity to deliver accessible, high-quality education focused on AI, automation, and critical soft skills. The impact of PSAT Hub’s growth is clear: as it empowers individuals with adaptable skills, it contributes to social equity and economic growth across Africa.

Rocket Jobs: Founded by Anatony Munyi, Rocket Jobs is connecting millions of workers earning “Under $500” to new employment opportunities faster and more efficiently than ever. Rocket Jobs’ platform aims to bridge a crucial gap in the job market, particularly for roles like cooks, cleaners, shop workers, and sales associates. The mentorship and business resources provided by the Platform Accelerator Program have enabled Rocket Jobs to streamline hiring processes and expand its reach. This support has been invaluable in helping the platform reduce hiring friction, increase the accessibility of employment, and accelerate opportunities for low-income workers, effectively enhancing job inclusivity.

Plat-Del Platform: The multi-vendor e-commerce marketplace, led by Washington Mageto, has been a key player in supporting small businesses to reach broader markets. With the Platform Accelerator Program, Plat-Del Platform has received guidance on digitization strategies, increasing its operational efficiency and enhancing its user experience. The program has empowered Plat-Del to scale as a vital marketplace that supports multiple vendors, making it easier for businesses to reach customers beyond traditional boundaries.

Lessons Learned:
The Platform Accelerator Program has offered valuable lessons that underscore the potential of digital platforms in economic empowerment and job creation. Some of the key insights gained include:

Digital Accessibility and Reach: Platforms have learned the importance of expanding their digital reach to underserved areas, bringing essential services and job opportunities closer to those who need them most.
Scalability and Efficiency: The program has highlighted strategies for rapid growth while maintaining efficiency, a key factor in achieving sustainable impact.
User-Centered Development: Emphasis on user-friendly design and responsiveness to customer needs has been crucial in ensuring platforms are accessible and effective.
Skills and Capacity Building: Continuous learning and adaptability are essential, especially in preparing the workforce for a digital-first economy.
Through the support of the Ajira Digital Program, these platforms are positioned to make a lasting impact on the African economy, promoting inclusive growth and enabling a future where access to jobs and learning is no longer a barrier but an opportunity for all.

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