On 13^th June 2025, the Kenya Private Sector Alliance (KEPSA) officially welcomed Joy Blossoms Merchant Enterprise into its business community, marking a new chapter of collaboration for sustainable growth and community empowerment. The meeting brought together representatives from both organisations to forge a partnership aimed at advancing shared economic and social goals.

The KEPSA team was led by Dr. Jackson Koimbori, Head of Consult, Circular Economy & Climate Change, and attended by Mr. Harrison Ngatia - Chief SME & Enterprise Development Officer, Ms. Stacey Mwende – Membership & Marketing Officer and Ms. June Mwangi - Project Officer. The Joy Blossoms delegation was led by their CEO, Mr. Lukas Njoroge, alongside team members Mr. Patrick Njoroge and Mr. John Mwangi.

Joy Blossoms, founded in 2017 and based in Thika (Yusuf Road, off General Kago Road), is a respected supplier of premium cereals sourced from Kenya’s top agricultural regions. They are well-known for offering high-quality green beans, yellow beans, and pure Pishori rice, packaged with care and delivered in eco-friendly materials since 2022. Their motto, “A Taste of Elegance,” reflects their dedication to excellence in both product and service.

What makes Joy Blossoms stand out is their strong commitment to the environment and community development. Beyond delivering fresh, nutritious cereals, they are passionate about sustainability, ensuring their operations help preserve the environment for future generations. The company is also a major employer of young people, creating meaningful jobs in farming, packaging, and logistics, and providing mentorship to help them thrive both professionally and economically.

KEPSA is excited to welcome Joy Blossoms into our vibrant community of businesses driving Kenya’s development and looks forward to working together to promote sustainable practices, empower communities, and strengthen Kenya’s private sector. This partnership is poised to bring lasting value to the two organisations.