On 2^nd April 2025, KEPSA through the Ajira Digital Program convened the Stakeholders Validation workshop on the Study on emerging trends and Private Sector Opportunities in the Digital work Ecosystem. The meeting brought together key industry stakeholders including young people, private sector, development partners, outsourcing providers, and experts among others to critically review and refine the study findings by engaging key stakeholders. The session also aimed to provide insights, fostering consensus on recommendations towards enhancing Kenya’s position as a leading global hub for digital skills, empowering its workforce to drive economic growth and socio-economic transformation.

The objective of the study is to create a comprehensive framework of the digital job ecosystem in Kenya and globally, pinpoint strategic skill gaps, and build structured pathways that provide Kenyan youth with intermediate to advanced digital skills capabilities, certifications, as well as international (onsite and online) employment opportunities, towards creating long-term sustainability for the digital economy in Kenya.

Setting the stage for the workshop, the importance of upskilling & adaptability in learning was evident through Monica Wanjiku, an Ajira Digital participant. She recognized the evolving nature of digital work, highlighting emerging technologies such as AI, pushing her to explore new opportunities. “With a background in Medical Lab Science, I started my digital journey with Ajira Digital as a transcriber before moving into lead generation. To stay competitive, I upskilled and now I focus on data analytics, which has helped me achieve financial stability. I have also encouraged my family and friends to explore digital work as a viable source of income.” Her journey showcases the need to stay dynamic, research emerging trends, and leverage digital skills beyond one's initial field of study.

Noting the importance of digital transformation in Kenya, Dr Ehud Gachugu, AG. DCEO & Global Director Youth and Jobs at KEPSA, highlighted the need to leverage Kenya’s robust infrastructure, skilled workforce, and dynamic SME ecosystem to position itself as a global leader in the digital economy. “The rising global demand for digital skills presents vast opportunities for job creation and innovation across key sectors. However, bridging the talent-market gap requires strategic efforts, and fostering demand for digital services. By investing in evidence-based programs and empowering businesses with digital solutions, Kenya can solidify its position as a global hub for digital talent and innovation,” He said.

On Individual Preparedness and Digital Skills Development, Muchemi Wambugu, Resident Partner Digital Economy at Mastercard Foundation emphasized making digital work a mainstream opportunity rather than a niche sector. “Digital jobs can offer higher earnings than traditional employment, making investment in this sector crucial. Other Key priorities include increasing women's participation in digital work and ensuring people with disabilities are included. Targeted interventions are essential for building an inclusive digital workforce and ensuring equal access to opportunities.” He said. Ken Mwendwa, Managing Director at eMobilis emphasized the importance of connecting young people to relevant job opportunities, stressing the need to adapt curricula to meet evolving market demands, underscoring the growing potential in the digital economy.

Diving into the study presented by Ms. Maggie Ireri, CEO at TIFA Research, the presentation provided an in-depth analysis of the evolving digital work ecosystem, focusing on key trends, challenges, and opportunities within the sector. It examined the role of emerging technologies in shaping digital jobs and how private sector engagement is driving demand for specialized skills. Additionally, it explored barriers to workforce participation and inclusion, emphasizing the need for strategic interventions to bridge existing gaps. Other key topic areas included;

1. Growth in digital jobs across sectors like across specific sectors such as agriculture and climate, finance, education among others
2. Increasing role of AI and automation in shaping digital work opportunities.
3. Shift towards remote and hybrid work models in the private sector.
4. High demand for skilled professionals in IT, e-commerce, and freelancing.
5. Limited access to quality digital training for youth and marginalized groups.
6. Need for better policies and support structures to enhance digital job accessibility.
7. Need to increase women’s participation in digital jobs and ensure access for persons with disabilities.
8. Strengthening partnerships between government, private sector, and training institutions.
9. Aligning digital skills programs with industry needs and promoting awareness for underrepresented groups.

The workshop closed with different stakeholders giving different recommendations and different strategies on the above topic areas. The meeting concluded with a plan for follow-ups and periodic reviews to track progress and ensure that all recommendations are implemented effectively.

To access the copy of the study in review, click here