The Kenya Private Sector Alliance (KEPSA), through the Jiinue Growth Program, conducted two successful Investor Readiness Training sessions in Nairobi and Kikuyu, empowering a total of 79 small and medium enterprises (SMEs) with essential tools and knowledge for business growth and sustainability. 

The Nairobi session, held from 22nd to 23rd January 2025, attracted 47 SMEs, while the Kikuyu session, held from 23rd to 24th January 2025, hosted 32 SMEs, equipping them with essential skills to secure funding, build strategic partnerships, and position their businesses for growth in a competitive market. 

Investor Readiness Training in Nairobi 

The Nairobi training provided participants with crucial bookkeeping skills, a solid understanding of financial management, and effective strategies for making their businesses appeal to investors. Through practical exercises, they learned how to maintain accurate financial records, manage cash flow, and optimize resources. The program emphasized continuous innovation, helping participants develop methods to stay competitive in the market. 

Participants were also guided on strategically positioning their businesses to attract investment, focusing on market trends, scalability, and clear value propositions. The training, led by Mr. Brian Munaita and Mr. Patrick Kemei, began with opening remarks from Ms. Peris Kiguru, KEPSA Project Officer, who highlighted KEPSA dedication to supporting SMEs as the backbone of Kenya’s economy. "Our primary goal is to equip these businesses with the skills and resources they need to thrive in an increasingly competitive market," she stated. 

Ms. June Mwangi, KEPSA Technical Assistance Lead, provided insights into the loan process and clarified that the funding available under the Jiinue Growth Program is a loan and not a grant. She explained that entrepreneurs could access up to 14 million Kenyan shillings, depending on eligibility and business needs, after evaluation by a loan officer. Loans below 3.5 million Kenyan shillings do not require collateral, making them more accessible to SMEs. 

Mr. Brian Munaita urged participants to consistently maintain accurate financial records reviewed by certified public accountants and emphasized the importance of a comprehensive business plan. "A well-crafted business plan not only showcases your company’s vision but also provides realistic financial projections, detailed marketing strategies, and a clear outline of your overall business model," he explained. 

Mr. Patrick Kemei reinforced the importance of up-to-date and audited financial statements, highlighting that transparency builds trust with investors and offers entrepreneurs a clear understanding of their financial standing. 

Investor Readiness Training in Kikuyu 

The Kikuyu training, facilitated by Ms. Pauline Kieme and Mr. Benson Ndegwa, focused on providing entrepreneurs with practical tools to kickstart their 2025 with enhanced strategies for growth. Opening the session, Ms. June Mwangi reaffirmed KEPSA commitment to supporting businesses of all sizes and encouraged participants to set clear business goals for the year. "Capital is not a solution when your business is struggling; it’s meant to accelerate growth. The best time to seek financing is when your business is doing well," she advised. 

Ms. Pauline Kieme introduced the "Wheel of Life" tool, enabling participants to assess their satisfaction across various aspects of life, including career, finances, health, and relationships. "By evaluating these areas, we gain clarity on what we need to prioritize for balance and fulfillment," she noted. She emphasized that personal well-being is a critical factor in achieving business success. 

Mr. Benson Ndegwa guided participants through KEPSA Business Model Canvas (BMC) template, helping them identify key partners, activities, and resources needed to deliver value propositions. He also underscored the importance of a strong digital presence, urging participants to ensure their businesses are available online to reach wider markets. 

Shared Lessons and Themes 

A recurring theme across both sessions was the importance of maintaining accurate financial records and working with qualified professionals. Participants were advised to have their financial statements reviewed regularly by certified public accountants to identify areas for improvement and ensure compliance with tax regulations. The trainers also emphasized embracing healthy competition and collaboration, encouraging entrepreneurs to form partnerships that foster growth and innovation. 

Women entrepreneurs were particularly encouraged to leverage the growing opportunities available to them. "It’s a good time to be a woman in business. Take advantage of the resources and networks available to you to scale your enterprises," Ms. Mwangi said. 

Both training sessions reinforced KEPSA unwavering commitment to empowering SMEs across Kenya. By providing practical tools, strategies, and resources, the Jiinue Growth Program ensures that businesses are well-prepared to navigate challenges and seize opportunities in an evolving business environment. As participants left with actionable insights and renewed motivation, KEPSA efforts continue to position SMEs as key drivers of economic growth and innovation in 2025 and beyond. 

For Nairobi photos, visit: https://flic.kr/s/aHBqjBYYUn  

For Kikuyu photos, visit: https://flic.kr/s/aHBqjBZ6cD