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#LETSBECLEAR INNOVATION CHALLENGE WORKSHOP FOR MARKETING TEAMS
- Published On: 2023-11-10
In partnership with WWF Kenya, the Kenya Plastics Pact, on 10th November 2023 hosted businesses participating in the #LETSBECLEAR Innovation Challenge for a full-day interactive workshop. The initiative is pushing for the design of more recyclable PET and HDPE bottles and jars.
The event saw an in-depth discussion with the Marketing representatives, to actively explore how they can best present their products in revamped, more environmentally friendly packaging while maintaining quality.
The workshop also empowered and equipped the participants to drive change with innovative strategies to promote eco-friendly campaigns.
Behaviour change and consumer psychology were observed to be critical in creating successful sustainability campaigns. John Muniu, an Advertising Consultant at Designhub, helped Marketers understand how to influence behaviour towards more sustainable options.
Confrey Alianji, the Innovation Strategist/Lead at WWF Kenya conducted a sustainability-themed simulation to help participants better understand the marketing challenges, and how to create sustainable solutions.
Using the power of visual communication to connect with eco-conscious consumers, the marketers participating in the #LETSBECLEAR Innovation Challenge engaged in fun group activies to help them craft compelling sustainability messeges for their brands and products.
The next workshop will involve the C-Suite, as the technical and marketing teams collectively seek buy-in from their respective members of management, to fully implement their innovative ideas to go clear.