KEPSA, through the Jiinue Growth Program, successfully completed a series of investor readiness trainings last week, held in Kisumu, Homabay, and Kakamega counties from 12th November to 15th November 2024. The two days investor readiness workshops attracted a total of 181 SMEs and provided the participants with essential skills in financial literacy, and practical skills to boost adaptability, innovativeness, access markets, and strengthen their business growth and investment readiness.

The Investor Readiness training program aims at equipping local entrepreneurs with financial literacy and financial management skills after which link them to financing which is a core mandate to information needed to attract investment and scale their business skill.

In Kisumu, the training was led by Sylvia Kucchio and Douglas Mokua. The session began with opening remarks from Ms. June Mwangi, KEPSA Technical Assistance Lead, with a presentation on KEPSA commitment to supporting SMEs through affordable financing linkages, she emphasized on adaptability and innovation which are vital for business resilience. Reginah from the GBF, one of the Jiinue Growth Program partners, took the participants through Jiinue Growth Program loan products, through an integrated virtual session.

In Homabay, the training was facilitated by Ronald Okeyo and Paul Otieno. Mr. Levi Injendi, KEPSA Trade and Investment Officer, emphasized the importance of market access for SMEs by sharing the success story of one SME that was present at the training and had recently participated in the 24^th EAC MSME Trade Fair in Juba, South Sudan. He encouraged the attendees to carry their products to similar sessions, though he also emphasized the importance of carrying out their own due diligence. He emphasized that this gives them an opportunity to showcase and promote their businesses directly during the training.

Mr. Eliud Were from KEPSA Communications, highlighted the inspiring journeys of funded SMEs, emphasizing how their growth stories serve as a beacon of hope and motivation for other SMEs striving to achieve similar success. He emphasized the value of joining the KEPSA channel to stay connected with KEPSA activities, highlighting how this network can provide essential guidance and resources for SMEs expecting further support from KEPSA. Eliud then guided participants through the loan application process and was crucial for ensuring they understood the steps needed to access funding.

In Kakamega, the training was led by Sylvia Kucchio and Humphrey Diang’a. Across all three regions with all the trainers, a key highlight from the trainers was the transformative role of partnerships in fostering SME development. The participants were also introduced to practical tools like the business model canvas and cash flow modeling, equipping them with hands-on skills to strengthen their planning and operations. The trainers also shared inspiring case studies, illustrating how SMEs have overcome challenges through strategic collaborations, mentorship, and funding opportunities. This approach underscored the program's commitment to driving sustainable business growth while encouraging participants to build networks that enhance their resilience and long-term success.

KEPSA through Jiinue Growth Program remains committed to supporting SMEs across Kenya, providing them with the tools and skills essential for business growth, and link them with affordable financing and market opportunities.

Kisumu Photos: https://flic.kr/s/aHBqjBRsQV

Homa Bay Photos: https://flic.kr/s/aHBqjBRFew

Kakamega Photos: https://flic.kr/s/aHBqjBRNgZ