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KEPSA CEO JOINS THE SAFARICOM’S ‘’PAMOJA TUUNGANE’’ CAMPAIGN’S FLAG OFF OF FOOD TO ISIOLO COUNTY
- Published On: 2022-10-11
On 11th October 2022, the Kenya Private Sector Alliance (KEPSA), represented by the CEO, Ms. Carole Kariuki, joined Safaricom in an initiative dubbed "Pamoja Tuungane" to flag off the distribution of food and other essentials to the drought-stricken communities in Isiolo.
Mr. Peter Ndegwa, the CEO of Safaricom, highlighted that with the rallying call to its customers and citizens at large, a total of KES 12.7M was raised. So far, a reach of 21,000 households has been achieved, translating to over 100,000 people. In addition, Safaricom did contribute KES 100M toward this noble course.
Ms. Carole Kariuki noted that agriculture is one of the most significant contributors to the GDP and, therefore, a focus sector. The impact of drought in Kenya has been worsened by the failure of 4 consecutive rain seasons, with a likelihood of a 5th underperforming season, not forgetting Covid-19, desert locust invasion, and increased food prices. CEO National Drought Management Authority Lt. Col. (Rtd) Hared Hassan noted that the current drought situation has worsened in 20 of 23 Arid and semi-arid land (ASAL) counties. Other partners include; KCB Foundation, I&M Foundation, Chandaria Foundation, Huawei, KASNEB Foundation, and the Nation Media Group.
KEPSA committed to rallying the private sector and other partners to join Safaricom and others already in the private sector initiative (associations, the UN fraternity, Red Cross, Rotary, and others to expand this initiative) to support the government in addressing the adverse impact of the drought. The initiative has a focus on four thematic areas: Food, Health, WASH, and Cash Transfers.
KEPSA and its partners aim to inspire businesses, corporates, development partners, and Kenyans to unite and support their fellow countrymen hard hit by famine. This campaign would endeavor to reach affected areas until 2023.
The initiative by the private sector will look to mid-term to long-term solutions to this perennial drought that takes place every 4 to 5 years and is getting worse with the effects of climate change. We shall be engaging government, national and counties, and other partners on these requiring policy decisions and investments.
KEPSA appreciates Safaricom and other sector players for their contribution to a good course. Pamoja Tuungane!