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KENYA PLASTICS PACT CONVENES PLASTIC PACKAGING PRODUCERS & VALUE CHAIN PLAYERS TO INNOVATE AROUND THEIR DESIGN TO PROMOTE CIRCULARITY
- Published On: 2023-09-14
Kenya Plastics Pact (KPP) is a voluntary initiative bringing together stakeholders to create a circular economy for plastic packaging. It is run by Sustainable Inclusive Business Kenya (Secretariat), the Knowledge Center under KEPSA.
In implementing the #KPPDesignGuidelines for Recyclability for PET bottles and HDPE bottles and Jars Version 1, KPP partnered with WWF-Kenya to create the #LetsBeClearChallenge, an innovation that encourages plastic packaging producers to innovate around their design to promote circularity.
On the 14th and 15th of September 2023, the Pact held the first technical working group with innovators from plastic producers: CCBA Kenya under Coca-Cola Beverages Africa, Bidco Africa Ltd., Line Plast Group Limited, Brookside Dairy, Bio Food Products, and Tech Pak to scale willingness and commitment towards the #KPPDesignGuidelines. The working group was facilitated with technical expertise from SIB-K, WWF-Kenya, WRAP, Silafrica, Vintz Plastics Limited, TakaTaka Solutions, PAKPRO Kenya, KEPRO Kenya and the Kenya Bureau of Standards (KEBS).
The #LetsBeClearChallenge will help businesses reduce their environmental impact and provide a platform to showcase their commitment to sustainability. Overall, it'll help achieve the #KPPRoadmapto2030, ensuring 100% of plastic packaging is reusable and recyclable. To achieve this, the producers participating in the challenge committed to:
I: Design out coloured PET bottles and promote clear PET bottles.
II: Design out problematic additives in the HDPE Plastic packaging.
The second phase of the innovation challenge will include a working group with the marketing and branding teams from the participating companies to create consumer-focused communication messages in line with the newly adopted designs.