Blog Post

13 Dec
By: Ferdinand Musungu 1

MAGICAL KENYA SIGNATURE EXPERIENCE IS THE STRATEGIC PILLAR OF THE KENYA TOURISM BOARD STRATEGIC PLAN 2018 – 2023

KEPSA participated in the Kenya Tourism Board (KTB) stakeholders’ consultation and validation workshop for its 2018 – 2023 strategic plan on 11th December 2019 at the Norfolk hotel.

In his opening remarks, the KTB Chairman, Mr. Jimi Kariuki, said that the strategy is aimed at guiding the transformative journey in its undertaking. The strategic plan outlines the road map for the originations and its key initiatives to be rolled out in the next five years.

The KTB CEO, Dr. Betty Addero Radier, presented the strategy model for the 2018 – 2023 strategic plan.  The vision is for Kenya to be, “the preferred destination offering diverse innovative and authentic experiences to our visitors,” The strategy aimed at spurring innovation include use of technology to improve business processes, dissemination of information more effectively, conducting of transactions more accurately and efficiently, provision of services more conveniently, reengineering KTB operations and use of collaborations and business intelligence to assist in getting timely data.

The board has also adopted the Magical Kenya Signature Experience (MKSE) which is aimed at promoting authentic and exceptional Kenya travel experiences are best aligned to the magical Kenya brand promise.  MKSE is aimed at transforming and enhancing Kenya’s Competitiveness by offering memorable and authentic experiences.

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