The Kenya Private Sector Alliance (KEPSA) Ecommerce Booster Program is an initiative that aims to support Micro, Small and Medium Enterprises (MSMEs) with little or no e-commerce presence to get on board e-commerce platforms to increase and diversify their revenue streams during and post the COVID-19 period.

KEPSA is implementing this program with support from TradeMark East Africa, through funding from Foreign, Commonwealth & Development Office and the European Union.

The main objective of the program is to support and build capacity for MSMEs to engage in e-commerce.
This will be achieved by training 2000 MSMEs on e-commerce and digital marketing as well as on-boarding them onto various e-commerce platforms and providing linkages for domestic and cross-border e-commerce. 

This is key to thriving entrepreneurship, job retention and an explosion of job creation momentum in Kenya. The program is a safe trade emergency facility initiative, and it will run from February to June 2021.

Specifically, the program aims to: –

  1. Help SMEs gain the digital skills necessary to engage in a digital economy and improve livelihoods. 
  2. Support SMEs in the wholesale and retail sector with little or no e-commerce presence to get
    on board e-commerce platforms to increase and diversify revenue streams during the COVID-19 period 
  3. Support Kenyan SMEs to expand their local and cross-border e-commerce presence. 
  4. Build capacity of SMEs to raise their proficiency in implementing effective digital campaigns and
    increase their brand awareness, value and sales conversions across multiple digital channels. 

ELIGIBILITY CRITERIA:

–  Business entity registered in Kenya

–  A micro, small and medium enterprise (1-100 employees)

–  Business with little to no digital presence

–  Business in need of e-commerce training/capacity building

To register for this program, click on this link: https://bit.ly/3nMiNh5

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