The KEPSA E-commerce Booster Program is an initiative of the Kenya Private Sector Alliance (KEPSA) with the support of Trademark East Africa (TMEA) and funded by the European Union and Foreign, Commonwealth & Development Office (FCDO).
The program was implemented over a period of six months from February 2021 to July 2021 targeting Micro, Small and Medium Enterprises (MSMEs) in the wholesale and retail, food services and logistics sectors. The aim was to provide support to the MSMEs with little or no e-commerce presence to get on board e-commerce platforms to increase and diversify their revenue streams during and even after the COVID-19 period.
The main objective of the program is to support and build capacity for MSMEs to engage in e-commerce through training of 2000 MSMEs on e-commerce and digital marketing as well as on-boarding them onto various e-commerce platforms and providing linkages for domestic and cross-border e-commerce. Specifically, these include:
- To help SMEs gain the digital skills necessary to engage in a digital economy and improve livelihoods.
- To support Kenyan SMEs to expand their local and cross-border e-commerce presence.
- To build capacity of SMEs to raise their proficiency in implementing effective digital campaigns, and increase their brand awareness, value and sales conversions across multiple digital channels
Overall, the e-commerce booster program aimed to contribute to the increased uptake of e-commerce in Kenya; Improved e-commerce skills, Digital Marketing Capacities and Assessments for SMEs; Improved domestic and external market access for producers and retailers via e-commerce platforms; and Change of operational behaviors for SMEs.
Training of participants commenced on 1st March 2021 and a total of 2,630 businesses registered for the program, with 2,545 qualifying. All the 2,545 businesses were trained and/or given access to the training content. Of the 2,545 businesses, 1605 were successfully onboarded onto various digital platforms – a success rate of 63.79%.
The program also established partnerships with key e-commerce players including Jumia Kenya, DHL Express, Ajua, Google through Africa 118, Paytree Group, Anzili, Pesapal, Adshop, who also facilitated Friday Guest Webinars and offered various solutions to the beneficiary businesses. The program registered an impressive high satisfaction rate of over 90%.
Below are some testimonials from some beneficiaries of this program: