The Kenya Private Sector Alliance (KEPSA) Ecommerce Booster Program is an initiative that aims to support Micro, Small and Medium Enterprises (MSMEs) with little or no e-commerce presence to get on board e-commerce platforms to increase and diversify their revenue streams during and post the COVID-19 period.
KEPSA is implementing this program with support from TradeMark East Africa, through funding from Foreign, Commonwealth & Development Office and the European Union.
The main objective of the program is to support and build capacity for MSMEs to engage in e-commerce.
This will be achieved by training 2000 MSMEs on e-commerce and digital marketing as well as on-boarding them onto various e-commerce platforms and providing linkages for domestic and cross-border e-commerce.
This is key to thriving entrepreneurship, job retention and an explosion of job creation momentum in Kenya. The program is a safe trade emergency facility initiative, and it will run from February to June 2021.
Specifically, the program aims to: –
- Help SMEs gain the digital skills necessary to engage in a digital economy and improve livelihoods.
- Support SMEs in the wholesale and retail sector with little or no e-commerce presence to get
on board e-commerce platforms to increase and diversify revenue streams during the COVID-19 period
- Support Kenyan SMEs to expand their local and cross-border e-commerce presence.
- Build capacity of SMEs to raise their proficiency in implementing effective digital campaigns and
increase their brand awareness, value and sales conversions across multiple digital channels.
– Business entity registered in Kenya
– A micro, small and medium enterprise (1-100 employees)
– Business with little to no digital presence
– Business in need of e-commerce training/capacity building
To register for this program, click on this link: https://bit.ly/3nMiNh5