KEPSA Gender and Youth Chairperson, Ms. Eva Muraya, together with KEPSA Business Hub Manager, Mr. Timothy Odongo held a meeting on 7th April with the CEO and Founder of PassionProfit Limited Ms. Frida Owinga. The meeting aimed to discuss a potential partnership in the area of capacity building of Business Associations and its members with a focus on women and youth-led Small and Medium-sized Enterprises (SMEs) during the COVID-19 pandemic and beyond.
During the meeting, Mr. Odongo updated Ms. Owinga of the implementation of the Embassy of Ireland funded program on Women in Business and executed under the Gender and Youth Sector board. The program exposed the members to mentorship sessions, Supplier Diversity Summit and the tax training all conducted in 2019. The gaps and challenges raised during the sessions included access to credit, gaps in skills, value addition and Innovation. The proposal for this year is still under review by the Embassy of Ireland, however, restrategizing along combating COVID-19 and its effect.
Ms. Owinga on her part, felt that there is a need to rethink the mentoring and capacity building approach to enhance the practicability of the training sessions. She proposed the use of online platforms such as Webinars along various chains like value proposition, viable business ideas and bankable business plans.
Passionprofit Limited focuses on providing a structured mentoring and coaching system through an online platform that one can measure and evaluate the impact. This is to leverage on the Embassy of Ireland funded KEPSA Women in Business mentorship program that started in 2019.